Chris Hornsby.

Your podcast should be working as hard as you are.

I've been building podcast systems since 2005.

It started with a business pitch, someone asked if I could help set up a podcast company. I said yes, then figured out how to do it. Twenty years of building podcast systems, from scaling operations to 12,000+ episodes and 25 million streams, to helping individual shows reach number one positions and Apple features.

Most of that work was at scale, production systems, workflow design, making podcasting sustainable for teams without burning people out.

Now I work with businesses whose podcasts aren't doing enough for them. Good content, consistent publishing, but it's not converting into anything tangible.

I find what's holding it back, then work out the moves that follow, and stay with it to see what those moves actually do. Not best-practice checklists, strategy for your actual capacity.